Pirelli, an Italian tire manufacturer,
has had a habit of releasing an annual calendar of nude and
scantily-clad women that many women have been less than happy about.
This year’s calendar, however, promises to be a PR coup – instead of
their usual softcore-pornographic fare, their 2016 calendar will feature
thinkers, athletes, businesspeople and other inspiring elites from the
world of women.
Though the women in the photos are in
various states of dress (or undress), that’s definitely not the focus
this time around. Annie Leibovitz, the award-winning photographer behind
this year’s calendar (whom we’ve written about before), said, “I
started to think about the roles that women play, women who have
achieved something. I wanted to make a classic set of portraits. I
thought that the women should look strong but natural, and I decided to
keep it a very simple exercise of shooting in the studio. This calendar
is so completely different. It is a departure. The idea was not to have
any pretense in these pictures and be very straightforward.”
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