''People mistrust
originality, especially in politicians. The safe political performance
is an enactment of the familiar. The political effort to extend British
airstrikes against Islamic State from Iraq to Syria began in November
when David Cameron set out his case to Parliament in relatively decorous
terms. By 2 December, when Parliament voted in favour, an older, cruder
performance had emerged.
One of the prime minister’s enactments back in November was the voice
that accompanies TV adverts from large corporations with millions of
customers, like high street banks or big energy firms: smooth, friendly,
confident, reassuring, making simple, slogan-like promises that pierce
the delicate middle ground between what might plausibly be real and what
can only be aspiration. ‘Our pilots can strike the most difficult
targets at rapid pace and with extraordinary precision, and provide
vital battle-winning close air support to local forces on the ground.’
Imagine it with stirring orchestral music..''
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